Detailed Guide – The Most Critical Elements of an Effective Landing Page

How should Innovators Really Talk to their Customers?

Make this moment count You should listen to your customers. No, you shouldn’t, because “if I asked my customers what they wanted, they would have said: faster horses” (Henry Ford). So, what is it? Here’s the deal.With an innovation, you are trying to discover, build and tune the fine mechanics of a business model. Business model […]
The Ultimate Guide to Minimum Viable Products

You don’t want to waste your time and money building a product no one will want to use or pay for. So, first get out of the building and talk to your customers. But there’s a world of difference between talk and action. What your customers say, and what they eventually do. Talking, and putting the […]